Launch Playbook

Wouldn't it be nice to plan out a full launch in an afternoon?

Where you would know exactly what you need to do, have a full roadmap of your launch with daily activities, automate as much as possible... and generally have a more chill approach to running those promotions?

Well, after running multiple 5- and 6- figure course launches of my own, plus mentoring hundreds of other students on their successful launches, I've put together the mother of playbooks.

This one tool is the cornerstone of every launch I run... and now I'm ready to hand it over!

Playbook Tab 1 - Launch Overview: The big picture elements of your course launch, including your Offer Package.

Playbook Tab 2 - Your 6 Week Marketing Calendar: Learn exactly what to do each day during your launch from pre-launch and education to live webinar, open cart, and close cart. Your day-by-day agenda.

Playbook Tab 3 - Pre-Launch Content Guide: Learn the 5 "Big Ideas" you need to share during your launch runway to get people excited and ready to buy.

Playbook Tab 4 - Your Launch To Do List: A complete list of tasks ready to tackle, check off, or delegate.

Playbook Tab 5 - FAQ Library: A spot to keep all your answers for your audience FAQs. We kick it off with the 10 most common FAQs your customers are likely to have.

Playbook Tab 6 - Testimonials: There is nothing more powerful during a launch than sharing social proof, case studies, and testimonials. Use this tab to keep all your core testimonials handy.

Playbook Tab 7 - Social Media Topics: You want to get super visible during your launch, so the more you're on social, the better. This tab is packed with ideas that you can use for posts, reels, or live videos, making it easy to show up and connect with your audience.

Playbook Tab 8 - Calculator: Predict the revenue you'll make from your launch by adjusting the numbers in this Launch Calculator and learn exactly how many leads you'll need at what conversion rate to hit those goals.